Jay-Z - ‘D.O.A. (Death of Autotune)’
Produced by No ID and Kanye to the, this is the new single from Jay-Z off of his upcoming album The Blueprint 3, due out September 11th.
The song is a commentary on the state of hip-hop (ugh, I hate that word) and isn’t really what you would think a first single would be. Obviously Jay can do whatever he wants because he’ll end up with a number one record no matter what (I mean, let’s be honest) and it’s a song that, conceptually, aligns Hovie with the majority of rap blogging types, which is smart considering they’re the ones who seem to (think they) have most of the control in generating the marketing buzz these days.
Sonically, it’s like a soul melody-less ‘U Don’t Know’ plus the American Gangster horns, and more rock elements that we saw creeping their head in ‘Jockin Jay-Z’, and even, dare I say, Kingdom Come? I kind of want to hear the song on really nice speakers really, really loud, seems like the drums would be bananas. I think it’ll be interesting how this works as a part of the whole of what should be a great album.
All of that being said, not sure if I like the song as much as anything of the original Blueprint or even Jockin Jay-Z. I’ll have to give it a few more spins.
Good thing about the current music scene: something like this is casually thrown out there on the weekend, and everybody is immediately talking about it. Huge impact.
Bad thing about the current music scene: people like Jay and Diddy waiting until September to do the traditional “album drop” when they are building so much momentum with stuff like this right now, right at the beginning of summer.